ATLANTA, July 11, 2017 /PRNewswire/ — NYX Health Group has announced a strategic partnership with marketing agency FLETCH Creative to redefine the NYX brand and spearhead the company’s repositioning in the healthcare business market.
NYX Health Group provides hospitals with financial and management solutions that improve the operational health of their departments and facilities. An invaluable resource for healthcare executives, NYX ensures profitability enhancement in a constantly changing regulatory environment.
The goal of the NYX-FLETCH partnership is to establish the NYX brand and lay the foundational elements of the company’s marketing strategy. FLETCH will enable NYX to market its distinct approach toward helping hospitals remain profitable in the face of today’s healthcare market challenges.
“NYX needed a strategic partner to simplify our brand voice while helping sync our marketing and sales efforts,” said NYX Director of Business Development Jen Croker. “FLETCH’s ability to meet our immediate needs was done with an extremely high-level of expertise.”
FLETCH helped develop a verbal and visual identity for NYX, packaging a brand guide that aligns people inside and outside the company. FLETCH also provided NYX with an enhanced logo, trade show booth design, collateral and other assets.
“We are excited to be working with a company that has such a unique solution for helping hospital executives navigate the business of healthcare,” said FLETCH Creative President Keith Fletcher.
FLETCH’s work with NYX harnesses the agency’s BizSynced methodology, which links brand consistency, marketing strategy, campaign activation and customer engagement to sales conversion. NYX’s brand transformation process mirrors that of other FLETCH clients, such as FORTAMUS, a specialty-case life insurance provider that FLETCH recently rebranded with a new name and website.
For more information on NYX Health Group, visit http://www.nyxhealth.com/ or call 844-843-0220.
About NYX Health Group: NYX Health Group is changing the business of healthcare as the only company to bring full financial and management solutions that help clients realize profitability. The NYX team has served more than 200 facilities with high-quality service along with the most cost-efficient rates in the industry.
About FLETCH Creative: FLETCH is an Atlanta-based integrated global branding and marketing firm that helps growing companies clarify their verbal and visual identity to strategically attract new customers and drive revenue. To learn more about FLETCH, please visit http://fletchcreative.com/
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SOURCE FLETCH Creative