ATLANTA, June 27, 2017 /PRNewswire/ — SCOUT today announced that Cheryl Maher has been elevated to Senior Vice President and Chief Client Officer of the Atlanta-based agency’s Consumer Division.
“We are massively proud to announce Cheryl’s promotion,” said Mark Goldman, President & Chief Strategy Officer of SCOUT. “This new title more accurately reflects her broad base of responsibilities for SCOUT Consumer, including her invaluable contributions to clients and her leadership role at SCOUT.”
Maher has held leadership roles at SCOUT since 2004, most recently as SVP, Director of Client Services, where she coached and led account service, strategy, and overall client services for clients including STAINMASTER, INVISTA, The Coca-Cola Company, Campbell Soup Company, Farm Rich, SeaPak, and Carvel.
“Cheryl’s role in creating and managing our nascent Strategy & Insights group— including the development of our new, trademarked, brand development model The Human Brand Method, and authoring MOMPACK™, our propriety database of influential moms—along with her continuing mandate to deliver the highest level of client service and her exemplary coaching and mentoring skills, makes her inordinately deserving of this new title,” Goldman added.
Founded in 1999, SCOUT is a full-service integrated agency with three offices across the United States—in Atlanta, Chicago, and San Diego. Serving clients in consumer/B2B and healthcare, SCOUT brings to leading companies bold, brave thinking that creates value for its clients’ brands. SCOUT is part of The Stagwell Group LLC, a registered investment advisory company. Learn more at www.findscout.com.