Pioneering OTT Messaging App Teams Up with Marketing Gurus to Increase Reach to U.S. College Students and Parents
DULUTH, Ga., Oct. 12, 2016 /PRNewswire/ — Vodi, the rapidly growing over-the-top (OTT) messaging and calling app, welcomes Newbridge Marketing Group as its newest business partner. Through this collaboration, Vodi will grow brand awareness and user base among U.S. college students and their parents, while Newbridge will bring another quality product to its audience and enjoy the win-win scenario that Vodi’s unique business partnership model presents.
Since launching its beta phase in early 2016, Vodi has already garnered more than 90,000 downloads on the App Store and Google Play, as its compelling combination of messaging with value-added financial and telecom services has quickly spread via word of mouth.
Newbridge, founded 12 years ago as a college marketing company, works with more than 2,000 campus bookstores nationwide—as well as campus fitness centers, student clubs, Greek houses and the network of Newbridge brand ambassadors—to reach approximately three-quarters of all college students in the United States.
The partnership is a perfect match, as Vodi speaks to millennials with its fun and functional services.
“We’re thrilled to be partnering with Newbridge Marketing Group and look forward to building this relationship further,” saysDarren Lu, Vodi president and CEO. “The folks at Newbridge are an innovative and savvy group and can help Vodi reach its target audience.”
Instant eGift cards, mobile plan recharge, fun Selfie Stickers and other in-demand services complement Vodi’s messaging core. The app makes the busy student life simpler and more convenient, and the new “request a recharge” feature makes it easy for them to notify a relative that their monthly payment is due so that relative can then pay on their behalf.
Meanwhile, college parents will appreciate being able to keep in touch and instantly recharge their children’s prepaid mobile plans all in one app. Not to mention, all Vodi users are rewarded in the form of V-Coins for each in-app purchase they make, and using them towards future in-app purchases helps the dollar go further for budget-minded families.
“We are very excited to introduce college students and their parents to Vodi,” says Steve Schubert, co-founder and partner at Newbridge Marketing Group. “The team at Vodi is on the cutting edge of communication trends, has a product which students will love and understands the types of authentic and fun marketing that students prefer. We look forward to the fun that lies ahead partnering with them.”
Newbridge’s college marketing model, which entails bringing a value-added brand in front of students and parents both in-person and digitally, is ideal for a trendy and social app like Vodi. By using targeted, intelligent campaigns, Newbridge will bring another quality product to its campus partners and help Vodi expand its user base across the nation.
About Our Company
Vodi is a product of MilTec Platform, Inc., a Delaware company headquartered in Atlanta, Georgia (USA). Established in 2014, MilTec offers IT platforms and mobile applications. Visit us at www.vodi.io and www.miltecplatform.com.
About Newbridge Marketing Group
Founded in 2004, Newbridge Marketing Group comprises three divisions: Newbridge Campus, Newbridge Sports + Entertainment and Newbridge LIVE!, its experiential marketing unit. Leveraging learnings from more than 650 partnership marketing programs, NMG customizes programs to help brands and agencies more authentically engage their target consumers.
Visit www.CampusCollaborative.com for an overview of Newbridge’s collegiate network, through which NMG consolidates an otherwise fragmented market for brands while serving a wide range of student needs. In 2015 and 2016, Newbridge LIVE! was named to Event Marketer magazine’s “It List” of the top 100 event agencies. For additional information, visitwww.newbridgemg.com and follow us on social media.
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