The Award-Winning Designer Brings His Iconic Style to a Multi-Channel Market with Veteran Retailer
ATLANTA, July 12, 2017 /PRNewswire/ — Ballard Designs, a leading home décor retailer, announces a new furniture collection with internationally recognized designer, Miles Redd. The collection, officially launching this August, is the first direct-to-consumer collaboration for Redd and aims to give customers an approachable resource for high-end design.
The launch assortment, exclusively designed for Ballard, features 28 cross-category products, including casegoods, upholstery, wall décor, lighting and accessories.
“It is important to me that great design can move and evolve with you – looking beautiful is only part of the equation, it also has to make sense in order to work in your home,” says award-winning interior designer Miles Redd. “Partnering with Ballard Designs gave me the canvas to create bold, impactful pieces which marry fashion and function. I’m excited to help the customer take their decorating to the next level.”
This collection, following the highly successful product partnerships with Suzanne Kasler and Bunny Williams, marks the third designer collaboration for the brand in the last seven years.
“Each design partner we collaborate with is purposeful and intentional; they are an integral part of the entire product development process from start to finish,” says Ryan McKelvey, President of Ballard Designs. “We’re thrilled to be working with Miles Redd to create product that is not only unique in the marketplace, but that will fit seamlessly into our customer’s home.”
Karen Mooney, SVP of Brand for Ballard Designs, adds, “Miles is known for decorating with dramatic elements and putting together designs that are both unique and breathtakingly beautiful. His collection is the perfect complement to some of our more traditional pieces – you can easily blend it in with your current style or use multiple items in one room.”
The collection will launch with the early fall catalog in August, but the items can be previewed and purchased in the online pre-sale here: www.ballarddesigns.com/miles.
ABOUT BALLARD DESIGNS:
Ballard Designs, headquartered in Atlanta, Georgia, is a multi-channel home furnishings retailer offerings a unique curation of decor with a distinctive European influence. For over thirty years, the brand has been reinterpreting classic designs in a contemporary way, by constantly travel the world in search of new trends in fashion, color and style. The design team translates this into exclusive products consumers can’t find anywhere else. Additionally, Ballard Designs offers more than 500 customizable pieces, from finish to frame to fabric, for the discriminating shopper. Customers can shop the brand through the catalog, website or select retail locations.
ABOUT MILES REDD:
Miles Redd embarked on his interior design career after graduating from NYU, honing his skills with luminary antiques dealer John Rosselli and decorator Bunny Williams. In 1998 he opened his own design firm in New York City’s NoHo neighborhood. He is known for his quirky brand of cozy glamour. His unique aesthetic vision is characterized by playful mélanges of high and low, invigorated with whimsical splashes of color and modern gestures. Drawing on inspirations ranging from Richard Avedon fashion photographs to Rene Gruau illustrations, Redd has crafted interiors for a wide array of venues. His trademark approach to design has brought to life rooms infused with boldness, fantasy, and sophistication. Miles was the creative director of Oscar de la Renta Home from 2003 to 2013. His work has been featured in Vogue, W, House Beautiful, Elle Décor, Veranda, and Architectural Digest. Miles was most recently honored as one of Architectural Digest’s “AD 100” in 2012, 2013 and 2014.
SOURCE Ballard Designs