ATLANTA, Dec. 28, 2017 /PRNewswire/ — Inbox Pros, founded in 2014, lives by their Mission Statement – “Our mission is to educate marketing teams in all industries on cutting-edge email marketing and deliverability best practices with professional customer service.” This Atlanta-based company provides email deliverability consulting, the world’s first deliverability certification course, and GDPR consulting.
Are you asking yourself these questions?:
- How does the GDPR affect my marketing emails to the EU?
- Do I need to change my landing pages and email signup forms?
- Will I need to change the way my company stores personal data?
- Who is my DPO?
What is the GDPR?
General Data Protection Regulation is a unifying standard of protection for data within the European Union. On an individual level, it allows consumers to have more control over how their personal data is used and stored. On a larger scale, the enactment of the GDPR simplifies data protection within international business and data transfers. For example, in 2017, a PwC study found that 92% of those companies surveyed considered compliance with the GDPR to be a top priority.
How does it affect marketers?
It requires marketers to get explicit opt-in consent for how they use their customer’s data. The GDPR affects all residents within the EU and any organization or company using personal data from members within the EU. The EU defines this personal data as “anything from a name, home address, email address, or a computer’s IP address.” The GDPR also includes provisions on how to collect, store, access, and forget data on individuals. Many surveyed email marketers and have concluded they will not be ready for the May 2018 GDPR deadline.
After a brief introductory call to understand your concerns, our certified privacy consultants will guide you through the GDPR review process. This includes, but is not limited to, a risk assessment, compliance checklist, and strategies on how to become GDPR ready. Inbox Pros will work and build out plans for multiple stakeholders within your organization. We map out the gaps and make sure each group is GDPR compliant. By investing the time up front to perform the proper analysis and planning, you can be confident that you will effectively mitigate risk while meeting your company’s objectives.
For more information or to schedule a free call, please visit https://inboxpros.com/gdpr/ or call 678-214-3739.
SOURCE Inbox Pros