VINFactor’s Buy Score now incorporates the dealer’s own experience, price-to-market and mileage, in addition to market supply/demand and individual vehicle features
ATLANTA, Feb. 5, 2018 /PRNewswire/ — Since launching the product in late October 2017, automotive technology provider VINFactor is adding hundreds of dealers per week.
Dealer feedback is driving product innovation, and the team continues to roll out new product features to satisfy dealer demand. The latest product release means that VINFactor’s inventory and pricing recommendations are much more relevant to the individual dealership using the tool.
“Enhancements to the Buy Score mean that the dealer gets immediate context around not only current market supply and demand in their local area, but also how they’ve performed with the specific unit in the past,” said Steve Greenfield, Founder of VINFactor. “In addition, the user also sees the impact that specific vehicle features, pricing and mileage make to the relative attractiveness of the vehicle they’re analyzing.”
In addition to the above, VINFactor has launched a Vehicle Appraisal Tool, which allows dealers to start with an individual Vehicle Identification Number (VIN) or by specifying a vehicle’s Year/Make/Model and Trim. This means that the VINFactor tool has become even more helpful to dealers during their vehicle research and acquisition process.
VINFactor is a free product that helps dealers make better decisions. Click on any Vehicle Identification Number (VIN) on any website, and VINFactor activates — bringing local market context and advice. VINFactor is a 24/7 “always-on” helper that enhances any dealership employee’s vehicle intelligence.
“Now that we’ve got hundreds of dealers using the product, we’re getting great feedback that’s allowing us to prioritize our product roadmap,” said Greenfield. “Dealers have been telling us that they need the ability to access the tool in any web browser, and have the ability to easily input their own VIN, and not rely on simply clicking on VINs on a webpage. We’ve listened, and this latest product release addresses both of these concerns.”
VINFactor provides dealers real-time actionable insights that are available inside the browser, and thus always on and always available.
Visit www.VINFactor.com to download your free trial. Also, visit us at NADA 2018 in Las Vegas at booth 1219N.
For more information, contact Steve Greenfield at (470) 223-0227.
VINFactor helps dealers by bringing valuable local market insight and vehicle intelligence into their existing process and workflow. As a result, dealers make better inventory and pricing decisions, while preventing dealership employees from ever making bad decisions again.
VINFactor is based in Atlanta, GA.